The online travel industry is highly competitive, with almost three quarters of travel research taking place online.
It's an industry we've previously looked at in some detail, including the importance of paid search for driving traffic and average order values, and which sites are most visible in organic search.
An updated version of the eTravel Benchmark Study looks at what travel companies are doing to improve conversions by comparing the usability of 53 websites.
Read full story at: http://econsultancy.com/cn/blog/11245-eurocamp-usurps-center-parcs-to-top-travel-usability-study?utm_medium=feeds&utm_source=blog
