Google has finally activated its Hotel Finder product on a global scale, including support for local currencies. In addition, US, UK, India and New Zealand are the first countries that receive full Hotel Finder integration into regular Google search engine result pages - a move many hotel marketers were anxiously waiting for.
The company makes its Google Hotel Finder now available on all global Google domains via the URL '/hotels.' In addition, most local versions (not all yet) show hotel rate information in the local currency.
What's more, in the US, UK, India, and New Zealand, a Google Hotel Finder search box is now prominently featured on all search engine result pages (SERPs) for destination hotel searches.
Read full story at: http://hotelmarketing.com/index.php/content/article/google_hotel_finder_goes_global_gets_integrated_into_google_serps