More insight into which brands are winning the organic and paid search game in the UK travel sector comes from Stickyeyes.
Last month an Ayima study revealed the state of SEO in the UK and US travel sectors and there are parallels.
For example, both studies clearly show how price comparison sites and online travel agencies are grabbing share making it difficult and expensive for the more established brands especially airlines and hotels to shine through.
Read full story at: http://www.tnooz.com/2012/11/23/news/generic-search-terms-and-who-comes-out-on-top-for-organic-and-paid-search-in-travel/
