The rapid adoption of iPads and other tablets is speeding up the growth in travel bookings on mobile devices, opening up a fresh market for mobile advertising, according to a new survey.
Expedia Media Solutions, the advertising unit of the global online travel agency, commissioned comScore, a digital usage survey firm, to conduct a study (opens as a PDF) on mobile advertising.
The study estimates that 61% of tablet owners made a travel purchase on their device in the first half of the year.
Read full story at: http://www.tnooz.com/2012/11/16/news/tablet-usage-is-driving-mobile-travel-bookings-says-a-survey-by-expedia-and-comscore/