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Apple debuts iPad mini, moves to dominate mobile ad market — challenging travel companies

10/26/2012| 9:33:37 AM| 中文

The larger strategic move by Apple may be its effort to appeal to advertisers with tablet-optimised advertising by becoming the industry standard for tablet-optimised ads.

Apple unveiled its much-anticipated iPad mini today, a tablet with a screen measuring 7.9 inches on the diagonal, a dual-core A5 processor, a 5 megapixel camera, and 512MB of RAM — with prices starting at $329.

It’s amazing the amount of excitement that an over-sized iPhone can create. But the one-handed tablet category is a huge market for travellers.

Colours: Black and white. It’s 23% thinner and 53% lighter than the previous, fourth-generation device, with what the company claims is a 10-hour battery life.

Read full story at: http://www.tnooz.com/2012/10/23/news/apple-debuts-ipad-mini-moves-to-dominate-mobile-ad-market-challenging-travel-companies/

TAGS: Apple | iPad mini | iPad | Google | mobile marketing
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