Last minute hotel deals continue to explode in popularity, with luxury travel flash sales site Jetsetter throwing their high-end hoteliers into the mix.
The new feature is called Jetsetter Now, and offers same-day booking deals via an upgrade to the Jetsetter iPhone app.
While the name isn’t breaking any branding barriers – see Groupon‘s instant deal platform, Groupon Now! - the feature aptly describes this new functionality within the Jetsetter app, and is most certainly going to be popular with the 8 million+ savvy, connected and generally affluent Jetsetter demographic.
Read full story at: http://www.tnooz.com/2012/10/10/mobile/with-jetsetter-now-competition-quickly-heats-up-for-last-minute-hotel-bookings/