Mobile browsing continues surging in popularity, according to the latest research from web-design and digital specialist Nucleus.
The research, which follows a February study that found a similar increase in mobile browsing, shows that mobile browsing of travel websites has more than doubled in the past 12 months – to an average of 20.5% of all traffic.
The rate of penetration is slowing, but it’s still up 17.8% since January. The iOS platform continues to dominate, retaining an 85% share, while Android has surprisingly made no progress at all from it’s previous 8% share.
Read full story at: http://www.tnooz.com/2012/08/22/mobile/mobile-strategy-increasingly-important-as-browsing-continues-to-surge/
