NB: This is a guest article by John Doherty, an SEO consultant at Distilled.
Every now and then I come across a strategy that is absolutely brilliant and need to share it with the world. I recently found strategy like this from Expedia, while doing competitor research for a client.
At Distilled, we talk about page types a lot, which basically means your site’s taxonomy. These are all examples of page types:
Read full story at: http://www.tnooz.com/2012/08/16/how-to/does-expedia-show-the-way-to-a-brilliant-search-page-type-strategy/