In this article, ReviewPro shares three strategies on how hotel marketers can leverage the social web to increase direct bookings by using online customer review analytics and trend reports.
by Josiah Mackenzie, ReviewPro
One of the most revolutionary trends happening in hotel technology right now is the use of social media data and customer review analytics in optimizing distribution and maximizing revenue growth.
Read full story at: http://hotelmarketing.com/index.php/content/article/how_to_use_review_analytics_to_drive_direct_hotel_bookings