The last-minute hotel booking via a mobile model is heating up, with Hotel Tonight opening up operations outside of North America for the first time with a dedicated service for visitors to London.
The extension of the site to the UK capital puts the California-based company up against fellow startup in the sector, Europe-focused Blink Booking, VeryLastRoom and JustBook, and a similar service from accommodation powerhouse in the region, Booking.com.
CEO Sam Shank says the move is designed to spearhead its expansion into Europe, with ex-Jetsetter exec Heather Leisman becoming managing director for the company in the continent.
Read full story at: http://www.tnooz.com/2012/06/20/news/fun-and-games-in-same-day-hotel-mobile-bookings-as-hotel-tonight-launches-in-europe/