Using social media to build customer satisfaction requires much more than just setting up a profile on the latest social network – it requires a high level of so-called social responsiveness.
If I tell you something, the only way I can be sure you heard it is if you respond. Whether we’re sharing information or making a request, we need some type of confirmation to know the communication has been received.
It’s no different for people interacting with hotels online.
Read full story at: http://www.tnooz.com/2012/05/21/how-to/social-media-listening-in-travel-is-not-enough-so-here-are-three-ways-to-respond/
