Fascinating stats released by ComScore this week showing the apparent dominance of applications in the lives of users at the expense of mobile web browsing.
In a report to highlight the launch of its Mobile Metrix 2.0 service, ComScore found US mobile users in March 2012 spent 18.5% of their mobile time browsing websites, compared to the other 81.5% of their time on applications.
The 80-20 split is mirrored for most of the top sites for mobile use, with Facebook, various Google sites and eBay all sticking to the ratio. Only Wikipedia, which has no official application, bucked the trend with 100% of use coming via the mobile web.
Read full story at: http://www.tnooz.com/2012/05/09/mobile/mobile-web-accounts-for-just-a-fifth-of-time-spent-on-devices-apps-reign-supreme/