Priceline's early mobile phone usage data suggests that the almost exclusive preference for 3- and 4-star hotels was being driven by more affluent early adopters of iPhones. Today, the company sees hotel booking preferences more closely parallel desktop-equipped hotel bookers.
Priceline.com (Nasdaq: PCLN) released today its second set of findings on Android, iPhone and iPad users who are booking rental cars and hotel rooms through priceline.com's Hotel Negotiator app for Android and Hotel & Rental Car Negotiator app for iPhone, iPad and iPod touch.
Here are the key findings from priceline.com's latest batch of mobile data:
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