TripAdvisor has partnered with airlines, including Lufthansa in Germany and Jet Airways in India, to hand out airline miles in exchange for hotel reviews.
Members of Lufthansa’s Miles & More frequent flyer program can write, in German, up to nine reviews per month of hotels, restaurants or attractions and, if published on TripAdvisor.de, they’ll earn up to 900 award miles. See details of the Lufthansa-TripAdvisor partnership here.
And, in a 2011 program, members of Jet Airways’ JetPrivilege frequent flyer program could have earned up to 4,000 base JPMiles that year and were eligible to win 25,000 bonus miles in a sweepstakes for writing hotel reviews if they were published on TripAdvisor.in. Details of the TripAdvisor-Jet Airways partnership can be viewed here.
Read full story at: http://www.tnooz.com/2012/05/01/news/tripadvisor-partners-with-airlines-to-incentivize-hotel-reviews/
