Upmarket online hotel guide and booking service Mr and Mrs Smith is taking a different approach to raising growth capital – a bond scheme for users and retail investors.
The Smith Bond launches today and ends roughly in around two months, giving applicants the chance to purchase a four-year, fixed-term bond which pays out at 7.5% in cash twice a year.
Alternatively, users will be able to obtain what the company is calling Smith Loyalty Money – essentially a “pound-for-pound equivalent currency” which can be used towards booking at any of its properties on the system around the world.
Read full story at: http://www.tnooz.com/2012/04/29/news/mr-and-mrs-smith-looks-to-raise-5-million-through-retail-bond-plan/