NB: This is a guest article by Loren Gray, chairperson of the Hospitality Sales and Marketing Association International’s (HSMAI) digital marketing committee.
We see it all the time: Travelers are planning trips months in advance thinking they will be rewarded with low rates for a hotel stay only to see standard rack rates.
And, their experience confirms once again online travel agencies’ brilliant marketing message — the last-minute booking will bring the best price.
Read full story at: http://www.tnooz.com/2012/04/05/news/is-tripadvisor-site-tingo-a-wake-up-call-for-bad-revenue-management-in-hotels/
