Sojern, which helps airlines and other travel companies market targeted offers, picked up $7.5 million in additional financing to fund growth and a rebranding campaign.
The new round was led by Industry Ventures, which joined Norwest Venture Partners, Trident Capital and Focus Ventures among existing investors “to support the company’s continued growth and expansion,” Sojern says.
Sojern offers an Airline Boarding Pass and Sojern Media Platform, both of which enable travel companies to serve up targeted offers to customers.
Read full story at: http://www.tnooz.com/2012/03/27/news/on-target-sojern-attracts-7-5m-in-additional-funding/
