NB: This is a guest article by Henry Woodman, president of ICE Portal.
It’s hard to find any business better suited for the internet than travel and hospitality. What industry can show “pretty pictures”, display the cost, collect money, send a confirmation email and wait for you to show up?
Not to minimize the complexity of travel technology but, let’s be honest, the consumer could care less.
Read full story at: http://www.tnooz.com/2012/01/23/how-to/how-rich-visuals-generate-more-travel-bookings/