Luxury hotel chain Four Seasons is planning to launch versions of its new website for Asia and the Arabic region this year to take advantage of different approaches to digital media.
The sites will be based on the website unveiled in January but customised for those regions as well as with some tweaks as the company gathers more intelligence on what works.
The site has been designed to incorporate a number of social media elements such as TripAdvisor reviews because the group researched how many sources, particularly unbranded ones, consumers reached out to when trying to find out about a trip.
Read full story at: http://www.tnooz.com/2012/02/15/news/four-seasons-plans-regional-websites-as-part-of-ongoing-18m-investment-studies-impact-of-social-media-integration/
