Perhaps now is the time to rethink how to marry the online world with the on-the-ground existence that previously served the travel industry so well.
Despite the fact that retailers and hotels could be perfect partners for lifestyle branding, it rarely works out that way. From stodgy luxury stores at downtown hotels to overpriced, kitschy gift shops at resorts, shopping at hotels has been very boring for a very long time.
Here is a great example of how an individual at one particular brand in the hotel sector, John Knowles at the Roger Smith Hotel, wants to change that.
Read full story at: http://www.tnooz.com/2012/02/13/how-to/how-to-combine-the-off-and-online-worlds-in-the-hotel-industry/
