JetBlue redesigned JetBlue.com and its mobile website, and also introduced an iPhone app — emphasizing personalization in them all.
JetBlue.com not only has a simplified and clean “look and feel,” but it also jumps on the personalization bandwagon by displaying fares from your most recent departure airports and real-time flight updates when your departure time nears.
And, a new Pick Me Up feature for the websites and mobile app enables you to send your itinerary, replete with directions to the airport, to the person retrieving you from your flight.
Read full story at: http://www.tnooz.com/2012/02/06/mobile/jetblue-redesigns-websites-and-debuts-iphone-app-with-personalization-touch/