More details emerging about Room Key, the global hotel search platform created by six of the biggest accommodation super-brands in the world.
CEO of the business and ex-Pegasus founder John Davis has high hopes for Room Key, not least because it has been 18 months in the making after a number (names not disclosed) of the six founding partners came together to work out how to tackle the problem of growing distribution costs and a desire to capture more direct bookings.
From a corporate perspective, the six companies – Choice Hotels International, Hilton Worldwide, Hyatt Hotels, InterContinental Hotels, Marriott International and Wyndham Hotel Group - wholly own the joint venture, Davis says, although a exact breakdown of the stakes in the business has not been disclosed.
Read full stoy at: http://www.tnooz.com/2012/01/11/news/room-key-open-to-all-will-lower-hotel-distribution-costs-features-and-marketing-to-come/