This is a guest article by Ed Ryder, a word-of-mouth strategist at OutRivalReputationManagement.
It surprises me that many hoteliers do nothing with review sites. Even if all the reviews are positive, there should still be some level of management response.
There are many other issues around how hoteliers engage with review platforms and with guests who may leave a review of a hotel, whether it is positive or negative.
Read full story at: http://www.tnooz.com/2012/01/05/how-to/seventeen-mistakes-hotels-make-with-travel-review-websites/
