Expedia is seeing some advantages in its Google Hotel Finder participation.
Expedia Inc. CEO Dara Khosrowshahi says the company has to take Google’s foray into travel “seriously,” but thinks Google Hotel Finder has potential benefits for Expedia because it is a more cost-effective channel and less competitive than paid search.
The competition is less acute in Google Hotel Finder because companies must have substantial supply to participate, Khosrowshahi says, adding that the hotel business is “turning into a scale game.”
Read full story at: http://www.tnooz.com/2012/01/06/news/expedia-sees-advantages-in-google-hotel-finder-participation/
