Post-Christmas ad campaigns kicking in and having an effect with Thomson taking a massive jump in share of web traffic to leading UK travel websites.
The tour operator gained 1.75% market share to take top spot ahead of Expedia.
Thomas Cook also added a welcome 1.5%, while Lastminute.com lost 1.25%. Recently acquired TravelRepublic gained 0.5% and Travelsupermarket returned to the top ten.
Read full story at: http://www.tnooz.com/2012/01/04/data/thomson-becomes-leading-web-brand-top-uk-travel-sites-december-31-2011/
