Purely coincidental, of course, but with TripAdvisor now successfully spun-off, Expedia is now pushing hard with a marketing message about how its hotel reviews are verified.
Just a day before CEO Steve Kaufer fronted TripAdvisor’s first public listing on the NASDAQ, Expedia started telling a number of its global markets about the launch of its new hotel review system.
Known now as Expedia Verified Reviews, only guests that stayed at a property can submit a review, by way of a form emailed to the customer after a trip.
Read full story at: http://www.tnooz.com/2011/12/28/news/goodbye-tripadvisor-welcome-to-verified-reviews-on-expedia/
