Following the softer growth pace of +4.0% in October, November bookings rose back up to an increase of +5.4% over prior year. Although ADR did not show the same uptick, it is maintaining steady increases by over +2% from prior year.
November travel activity brings uplifting news as the holiday season nears. Business-based global GDS channel bookings rose +4.0% over prior year, gaining momentum after slower growth in October. Corporate rates remain ahead of prior year by over +2%, helping to boost business revenue. Leisure bookings and rates through the ADS channel tell an even brighter story. Global leisure booking growth climbed to +6.0% over prior year in November, nearly back to the year-to-date growth pace. Leisure ADR for November actually surpassed year-to-date growth globally, increasing by almost +4% over prior year. These are remarkable results for uncertain economic times, even with markets on a micro level experiencing varying performance. Whether your market has been heavily hindered by economic events or is managing to weather the uneasy climate, reaping the most profit from your bookings is essential for success.
Read full story at: http://www.hotelmarketing.com/index.php/content/article/strong_gds_hotel_booking_performance_in_november
