It’s not news that the online travel landscape has changed. Internet shopping and booking has complicated revenue management, and while the big players battle it out for the most hits and the most bookings, it’s understandable that individual properties feel caught in the crossfire.
And that’s just talking about online travel agencies. Today, you have to take into account the potential impact of emerging distribution channels such as the rapidly growing mobile web to the elephant in the room, Google. At Expedia, Inc.’s Partner Services Group conference last week at the Bellagio in Las Vegas, the company laid out its plans to tackle what it refers to as “Web 3.0” with a comprehensive approach to the modern, and continuously evolving, online travel marketplace.
Adapting To A World Of Constant Change
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