Like in Europe, the beneficiaries of rate parity in North America are OTAs and not hotels. Based on new data from RateGain, only about 10% of hotels apply rate parity strategies at all, with 80% of the remaining hotels offering lower rates on OTA sites.
Los Angeles and Toronto leads the report as destinations with no hotels offering rate parity. What's more, both lead also the report with almost 90% of its hotels offering lower rates on OTA sites than their brand websites.
Compared to RateGain's findings on rate parity in Europe, the results look even more troubeling, with OTAs being the clear winner when it comes to rate parity.