This is a guest article by Ryan Bifulco, founder and CEO of TravelSpike.
We all know that nobody clicks on banner ads, right? A decent banner will net you only one click for every 1,000 impressions. So even if you bought one million impressions that is only 1,000 clicks.
After you blow through your budget you might end up with one or two bookings from those 1,000 clickers. But what about the other 999,000 people who did NOT click your banner?