This is a guest article by Anthony Rawlins, CEO of Digital Visitor, a social media and marketing agency for travel and tourism organisations globally.
Reviews are so 2010. They were THE must-have for your website a couple of years ago and are still vital, but now your online visitor demands more… much more.
Don’t get me wrong; reviews and ratings are excellent for your website and if you don’t have them already, you really should implement them quickly.
Read full story at: http://www.tnooz.com/2011/12/20/how-to/part-one-of-two-social-media-in-travel-2012-beyond-reviews/
