A recent study conducted by Compete shows that active engagement on Facebook fan pages has proven successful for brands such as Expedia.
The study’s purpose was to understand the impact Facebook brand campaigns have on online shopping and purchase behavior, as well as the potential for incremental business when successful.
Compete, a Kantar Media company that helps brands improve marketing based on consumer’s online behavior, tracked the impact of the Expedia FriendTrips sweepstakes held on Facebook earlier this year, as well as campaigns from Delta, Target, Best Buy and Visit Las Vegas.
Read full story at: http://www.hotelnewsnow.com/Articles.aspx/7137/Expedia-finds-value-in-Facebook-users
