This is a guest article by Tom White, an analyst on internet and interactive entertainment for equity research at Macquarie Capital.
As we now know, Google is testing a version of its Comparison Ads format for online hotels.
These ads are currently only visible to a subset of Google search users in response to relevant queries such as “Las Vegas hotels”, and appear as the first ad at the top of the search engine results page.
Read full story at: http://www.tnooz.com/2011/12/16/news/big-questions-as-google-circles-the-wagons-around-the-hotel-industry/