More developments at Google likely to tweak the noses of the hotel industry and online travel agencies as it puts tools for Hotel Finder at the top of search results.
A search for a hotel in some country markets now sees a new box appear at the top of the page titled “Comparison Ads”, featuring direct links to options on Hotel Finder, the search giant’s foray into a hotel search system elsewhere.
Initially only seen in the US, users in a number of countries are now seeing the Hotel Finder tool in search results.
Read full story at: http://www.tnooz.com/2011/12/15/news/google-plants-hotel-finder-tool-right-above-every-other-ad/