A fair amount of chatter at conferences these days is around the idea of adding some form of gaming into the online travel experience, as a way of engaging further with users.
The concept of gaming is typically spoken of in the same breath as monster hits such as the Facebook-based Farmville and Mafia Wars, both created by Zynga.
But while both of these are relatively new products, one of the first hugely successful, social media-led and Facebook-hosted games was a travel-related effort.
Read full story at: http://www.tnooz.com/2011/11/25/news/why-games-can-work-for-travel-brands-traveler-iq-four-years-on/
