As Expedia shareholders get set to vote Dec. 6 on the TripAdvisor spinoff, Expedia is telling potential investors that travelers overwhelmingly find TripAdvisor’s user reviews to be reliable.
Expedia cites July 2011 custom research performed by PhoCusWright and a conclusion that “98% of participants found that TripAdvisor’s hotel reviews … accurately reflect the experience.”
Other data points from the survey, according to TripAdvisor, included:
Read full story at: http://www.tnooz.com/2011/11/22/news/expedia-readies-tripadvisor-spinoff-citing-hotel-review-reliability/