Mobile Travel Technologies Ltd. (MTT), the leading supplier of mobile solutions to the travel industry, has launched and implemented the newest release of its M2B mobile travel platform. M2B Next Gen represents a radical new approach and delivers a major advance for travel suppliers and intermediaries.
M2B Next Gen delivers the efficiency and speed-to-market of a “Develop Once, Deploy Everywhere” mobile approach, but with a twist. With M2B Next Gen a single implementation delivers both mobile web and apps. But where other platforms produce lowest common denominator apps, M2B Next Gen deploys 100% real, fully native apps for each mobile operating system. And here’s the twist, MTT applies a layer of custom handcode to each app to take advantage of the native user interface capabilities of each mobile operating system. M2B Next Gen produces iPhone apps that are real iPhone apps, Android apps that are real Android apps and so on. Each function, each button and each image are coded so that users feel that each application was created especially for their mobile device or tablet.
M2B Next Gen supports native app capabilities that drive user satisfaction and engagement like easy and instant sharing via SMS and email, convenient push notifications and contextual messages based on user location or app state, and slick user interface features like animations.
In the past, producing a full range of fully native mobile apps has been a complex undertaking. Because each mobile operating system uses different technology, typically individual stand-alone apps had to be built and maintained. One common strategy has been to start small, and add new apps and features over time, but with this approach it’s easy to end up with a Frankenstein mobile channel – one bit bolted on to the next with nothing quite fitting or working together.
The time and overhead involved in full native app development has been prohibitive for many travel suppliers, and as a result, lowest common denominator mobile apps have proliferated.
“The lowest common denominator belongs in a maths classroom, not in customer facing mobile apps,” said Gerry Samuels, Founder and Executive Director, MTT. “If you really want to generate revenue and goodwill with your mobile channel you need to deliver fully native apps your customers will love. Lowest common denominator design and functionality just isn’t good enough. ”
M2B Next Gen delivers the broadest range of mobile travel functionality and supports airlines, hotel chains and travel intermediaries.