This is a guest article by Jonathan Alford from Seattle-based consulting firm Lenati.
We’ve all seen a little and opined a lot about what Google could do with ITA Software, but could one of the most potentially innovative elements still be flying under the radar?
This is the convergence of mobile, natural language speech, and cloud technology forces that could enable Google-ITA, likely Apple, and maybe Microsoft to really change the travel search and transaction landscape?
Read full story at: http://www.tnooz.com/2011/11/11/mobile/how-does-voice-search-change-the-travel-industry/
