As new online marketing channels and trends continue to emerge, hotel websites are still a vital mainstay that both independent and branded hoteliers are focused on entering 2012. And keeping your website design modern and engaging is imperative to driving revenue.
In the hotel Internet marketing industry, we read quite a bit about the various channels that travel shoppers use and how complex the buying process is. We see how much weight shoppers put on reviews, social media recommendations, online travel agencies (OTAs) and other channels. And although it’s a no brainer for hotels to have a strong presence in these maturing channels, traditional websites (over 50% of industry bookings are through direct websites) still play just as an important role—specifically website designs. Let’s assume travel shoppers can find your site (read about search engine optimization and pay-per-click advertising). With the attention span of today’s consumers and the amount of brand and ad impressions they’re exposed to, you have a limited chance to leave a lasting impression with your website… but it can be done.
Let’s delve into six key trends in hotel website design that will help your property, whether branded or independent, impress and engage travel shoppers. We’ll spare you the technical talk and get right to business.
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