Consumers are more likely to have interacted with a travel company online in the past six months than had an in-store experience according to a study.
The Multichannel Customer Experience Report, carried out by Econsultancy and Foviance, shows 57% of consumers have interacted online with travel companies in the past six months compared to the 20% who have had dealings with a travel agent.
When it comes to booking travel, 47% of consumers say they booked online.
Read full story at: http://www.tnooz.com/2011/11/04/news/offline-touch-points-still-vital-for-online-shopping-travel-brochure-not-dead/
