Bookassist CEO Dr Des O'Mahony shares some data on hotel booking performance on mobile platforms, showing the clear and growing opportunities in the area and some surprises in the user patterns.
Bookassist launched its mobile web app solution for hotels in late 2009 (bookassist.org/mobile) and more than 150 hotels and hotel groups are now using the solution. We thought we'd share some of the results we are seeing with usage on mobile, both mobile access of regular hotel websites and mobile web app usage.
Growth Trends for Hotels
Read full story at: http://hotelmarketing.com/index.php/content/article/growth_in_hotel_bookings_on_mobile_shows_opportunites_for_hotels
