The first step in getting a product or service reviewed is to realise that people don’t actually want to review it.
Instead you need to give them a reason to write about you. Once you look at reviews in this way it’ll become easier to identify opportunities.
This post highlights how to do this with customers.
Read full story at: http://econsultancy.com/us/blog/8109-20-ways-to-get-reviews-from-customers