The founding shareholders in hotel.de AG have sold their shares in hotel.de AG, totalling 61.6%, to HRS Hotel Reservation Service GmbH, Cologne. This combination should strengthen the two companies' market position in an increasingly competitive market climate and generate substantial synergies.
Dr. Heinz Raufer, CEO of hotel.de AG: 'This combination comes at exactly the right time, will boost hotel.de's position in the global hotel portal business and provides us with a superb basis for our further development.'
This partnership will also benefit booking customers, who will obtain even better prices and availability levels in future due to the sharp rise in reservation volumes, as well as being able to select their desired hotel from an even greater range of hotels worldwide. The hotels under contract, on the other hand, stand to benefit from further growth in booking volumes by corporate and private customers.