With job growth anemic in the US and the debt crisis raging in parts of Europe, are hotels scaling back their mobile marketing efforts?
TravelClick, the hotel marketing and tech company, paints a somewhat different scenario in a recent survey it did among 455 hoteliers around the world.
In the poll, conducted during a webinar at the end of August, TravelClick found that 50% of respondents indicated they planned on increasing the marketing dollars they spend on mobile websites and mobile marketing during 2012; 24% intend to keep it at 2011 levels; 3% will likely decrease their spend, and 22.5% don’t have mobile websites or engage in mobile marketing and will keep it that way next year.
Read full story at: http://www.tnooz.com/2011/10/11/mobile/glass-half-full-travelclick-says-half-of-hoteliers-plan-to-increase-mobile-marketing/
