In July I wrote about how to retain loyal guests. Today I’d like to take that one step further and explain how to turn those loyal guests into brand ambassadors who drum up business for you.
Give people a reason to talk about you
I was asked yesterday what type of incentives hoteliers can provide to encourage loyal customers to become ambassadors for their business. As I’ve stated before, they won’t say good things about you unless you meet and exceed expectations. So first, do something exceptional. Identify things that are of high value to your guests but low cost to you so you can give added value. Give people that reason to talk about you.
Read full story at: http://www.hotelnewsnow.com/Articles.aspx/6476/How-to-encourage-referrals
