There are few things quite so satisfying for a marketer as finding the perfect win-win: that opportunity to reach a key target group with your marketing message in just the right channel and at exactly the moment they’re looking for it. With so many channels now available to marketers, the quest to align your channel marketing strategy with the right messages can be a challenging one.
Last month our sister company, Sabre Travel Network, released some revealing results from a survey they conducted on mobile use among business travelers. In short, the findings were great news for hotel marketers looking to grow their business through this channel: not only do the majority of respondents want to receive location-specific offers at their destinations, but more than two thirds also want to use their mobile devices to shop and book hotels.
Already smelling the win-win? Here are a few more of the survey’s findings to get you inspired: