In a stunning move, Google and ITA Software unveiled their long-awaited Flight Search product — with booking links to airline websites only.
At this juncture, at least, it seems to be a worst-case scenario for online travel agencies such as Expedia and Priceline and travel metasearch engines such as Kayak and Bing Travel, which were concerned or fought Google’s acquisition of ITA Software five months ago.
And, Google Flight Search appears to be a clear win – even more dramatic than anticipated — for airlines over their frenemies in the OTA and metasearch sector as they vie for site traffic and bookings.
Read full story at: http://www.tnooz.com/2011/09/13/news/google-launches-flight-search/
