You don't have to cut profit margins just to make the sale. Discounts can be a great tool, but they're also expensive. Worse, if your customers start to wait for you to discount, they're counter-productive to your business.
Fortunately, there are lots of other tools in the sales toolbag. Here are 30 of them.
Read full story at: http://www.openforum.com/articles/30-ways-to-boost-sales-without-discounting