REPORT FROM THE U.S.—Move over, TripAdvisor. There’s a new leader of hotel reviews in town: online travel agencies.
According to a PhoCusWright study of 27,000 U.S. hotels comprising 65 major brands, two out of every three online traveler reviews were posted to an OTA. The remaining third, or 34%, were posted to a travel review site like TripAdvisor.
Equally important as the majority OTAs now hold in the online review game is their influence therein.