TripAdvisor overshadows all – Top Canada travel sites, August 20 2011
Expedia Canada tops the agencies, TripAdvisor tops destinations and accomandation, while Air Canada tops the Airlines.
The main and local versions of TripAdvisor in Canada now more than double market share than any other accommodation site in the country.
The .com, Canada and France sites have a 12% share of the destinations and accommodation category, 6% more than Booking.com in second place.
Sister-Expedia brand Hotels.com is in third place with a 4% share. IHG is the most popular hotel chain in the country with 2%.